We simply raised $210 million and we could not have carried out it with out you.

Oren Kaniel Oren Kaniel Jan 21, 2020

I am excited to share with you that AppsFlyer has simply introduced it has raised $210 million in a Collection D financing led by Basic Atlantic with enter from our present buyers. With a valuation of $1.6 billion, AppsFlyer has grow to be the primary and solely unicorn within the attribution class. All through our historical past, our dedication to neutral and impartial positioning, mixed with our customer-obsessed mindset, has allowed us to construct one thing far past our wildest desires. And we solely reached 1% of the goal.

Since our earlier funding spherical three years in the past, AppsFlyer has grown its workers by 4X to 850 workers in 18 international workplaces. Our ARR grew 5X, surpassing $150M in 2019. Following 5 consecutive years progress in ARR, from $1M to $100M, has made AppsFlyer one of many quickest rising SaaS corporations. Prior to now 12 months alone, our clients have made $28 billion in selections utilizing AppsFlyer’s attribution platform.

For the previous two years, we have taken a long-term view, measuring the standard of our selections over a interval of 5 to 10 years. I’m assured that partnering with Basic Atlantic will enable us to drive our long-term mindset and have a major affect on our enterprise, our clients and the whole market.

Moments like these are a wonderful alternative to thank everybody who was a part of our journey:

To Our Prospects

  • Thanks for selecting AppsFlyer to symbolize you – “the marketer” – and your pursuits on this complicated ecosystem. We see ourselves as the very best pal of entrepreneurs and we hope you see us that manner too.
  • Thanks for recognizing our neutral, impartial and clear positioning in a market stuffed with conflicts of curiosity.
  • Thanks for trusting your Most worthy asset – your buyer knowledge. We’ll proceed to undertake and lead the best requirements in safety, knowledge privateness and compliance.
  • We recognize you evaluating our efforts to create a wonderful buyer expertise, and we recognize your understanding, persistence, and loyalty when, at occasions, our supply fell brief.
  • Thanks on your suggestions alongside this journey. This allowed us to create this sturdy attribution platform, which is now changing into a vital a part of fashionable advertising instruments.
  • Thanks for letting us be part of your journey and progress.

To our finish person

  • Though we wouldn’t have a direct relationship, you might be our reference in each determination we make. To do what’s proper for our clients, we first have to do what’s best for you. That is additionally why we ask all AppsFlyer workers to put on the buyer hat day-after-day. From enabling an excellent person expertise from the net to the app, to resulting in the best requirements of safety and privateness. Thanks!

To our ecosystem companions

  • Thanks for seeing the worth in clear measurement and for taking particular care of AppsFlyer’s clients. We’ll proceed to work collectively to make this complicated ecosystem safer and free from fraud. In an effort to resolve the fraud prisoner’s dilemma and misplaced income cycle, we maintain our companions to the identical excessive requirements as ourselves, for the good thing about appropriate companions, our clients and the whole market.
  • Thanks for investing in our partnership. We pleasure ourselves on the robust relationships we have constructed collectively and the integrations and technical merchandise we have launched.

to opponents

  • Project is extraordinarily troublesome, complicated and delicate. Many corporations have tried to create attribution platforms. Most failed. I actually recognize what you managed to construct.
  • We recognize you difficult us and striving to ship an distinctive expertise and unparalleled worth to our clients. This crystallizes our distinctive model and market positioning, in addition to our long-term imaginative and prescient.


  • Firstly of our actions, in 2011-2012, greater than 40 buyers refused us. Though it was not a pleasing expertise, I want to thanks. It made us stronger.
  • Thanks, Magma Enterprise Companions, Pitango Enterprise Capital, Eight Roads, Goldman Sachs, Qumra Capital and DTCP (Deutsche Telekom Capital Companions). Thanks for believing that we will develop each personally and professionally to take AppsFlyer to the following degree and construct a significant enterprise in a fancy market.
  • Thanks everybody for accepting our mindset “The recipe is secondary“. A construction that maximizes long-term worth for purchasers and the market.
  • And thanks Basic Atlantic for believing in our imaginative and prescient to democratize advertising. We promise to all the time do our greatest to make you proud to be part of AppsFlyer. We’re excited to be partnering with nice folks, and a particular firm that has an unimaginable historical past and philanthropic heritage.


To the Superb AppsFlyer crew

  • In our newest inside engagement survey, 97% of you talked about that you’re very proud to be part of AppsFlyer. The truth that you might be pleased with your work is what defines our success as a corporation. I’m so completely happy to work with such a various group of enthusiastic, clever and empathetic folks. I study lots from you day-after-day. Thanks!
  • In the identical survey, you gave a whole bunch of ideas for enhancements. Their willingness to assist one another, problem the established order (myself included), and embrace change by no means ceases to amaze me. Thanks for seeing challenges as alternatives, on your empathy, honesty and constructive suggestions.
  • Thanks on your atitude ALL-IN and for appearing in the very best curiosity of the corporate, our clients and its finish customers. You display our customer-obsessed tradition day in and time out, and we see outcomes day-after-day via unimaginable suggestions from happy clients.
  • Thanks for understanding how fortunate we’re and for taking the effort and time to present again to your communities via AppsFlyer Cares.
  • Thanks for permitting yourselves to make errors and study. Seeing our crew develop, evolve personally and professionally is without doubt one of the highlights of my work.

To Our Associates and Households

  • You play an enormous position in all the things we create. Thanks for letting us dream, for believing in us, and for offering us with the assist we’d like.
  • Thanks for taking part in our household actions and for visiting us on the workplace on occasion.
  • To our youngsters. Thanks for reminding us of keep experimenting, make errors, study and evolve.

Do not play the tune but, I am nearly carried out

As attribution turns into a vital component within the every day lives of all entrepreneurs, this funding will enable us to proceed to execute on our imaginative and prescient of offering entrepreneurs with a strong, neutral and impartial attribution platform. The pure development for us is to take care of an open platform for third-party companions and builders. It will enable manufacturers to innovate in methods nearly unimaginable right this moment. We’re thrilled to have Basic Atlantic’s assist on our journey in direction of the democratization of selling.

We’re simply 1% Finished. Hope you guys are prepared for the following episode!


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